The last few years, pop-up boxes like this have had a renaissance:
They’re used for everything from asking people to sign up for emails, answering surveys to downloading free resources.
Are they annoying?
Yes. Without a doubt.
Do they work?
Hell yes. Absolutely no doubt about it.
In 2015, if you’re not at least testing pop-up boxes to increase your client’s conversion rates, you’re doing your client a disservice. Because in the end. Your most important job is to convert website visitors to customers
But hey, I bet you’re already experimenting with pop-up boxes! And if you are you’re probably creating layouts like this:
These pop-up boxes basically only ask you to opt-in.
Now, let me tell you a secret:
By just giving visitors one button, to opt-in, you’re most probably leaving qualified leads on the table.
Here’s the deal:
As Joanna Wiebe says in this excellent article:
“Most of our opt-ins are active and opt-outs are passive.”
So, why would this be a problem you ask?
Well, it turns out that only asking visitors to opt-in is not sufficient.
Without going all Freud on you, what’s happening is that:
When visitors don’t face consequences of not signing up the easiest thing for them to do is to opt-out and reject your awesome offer, not opt-in. And that’s not what you want. In short, not taking action at all is easier than taking action. That’s just how people are wired. Science baby!
But here’s the kicker:
By simply adding an opt-out option like this:
you will most probably increase your sign-up rates. And significantly at that It, like they say, “just works”.
Or like Wiebe says:
“Stop giving your prospects a choice as if consequences are not built in. As if that makes you a nice guy.”